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Richard C. Becherer

20 works· latest 2016· 2 institutionscluster: provisional

h-index16

i1020

Citations1,560

Works here20

Most cited in this library

The Proactive Personality Disposition and Entrepreneurial Behavior among Small Company Presidents1999 · 299 citations
The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms1997 · 255 citations
The effect of entrepreneurial marketing on outcome goals in SMEs2012 · 162 citations
Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk-Taking, Innovativeness, and Opportunity Focus2012 · 133 citations
The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction1982 · 116 citations

Works

20 shown

The Role of Entrepreneurial Marketing in Improving Market Share for Small Businesses Facing External Environmental or Resource Challenges

Journal of business & entrepreneurship·2016·2 authors

31citations

Green Goals in Organizations: Do Small Businesses Engage in Environmentally Friendly Strategies?

Journal of Small Business Strategy·2014·2 authors·Open access

16citations

Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk-Taking, Innovativeness, and Opportunity Focus

Journal of Small Business Management·2012·3 authors

133citations

The effect of entrepreneurial marketing on outcome goals in SMEs

New England journal of entrepreneurship·2012·3 authors·Open access

162citations

Is Cuba's emerging entrepreneurial economy at the crossroads?

International Journal of Emerging Markets·2011·2 authors

10citations

The Value of Business Plans for New Ventures: Company and Entrepreneur Outcomes

Journal of Small Business Strategy·

An Exploratory Investigation of Entrepreneurial Marketing in Smes: The Influence of the Owner/operator

Journal of business & entrepreneurship·2008·3 authors

71citations

Separated at birth: An inquiry on the conceptual independence of the entrepreneurship and the leadership constructs

New England journal of entrepreneurship·2008·3 authors·Open access

27citations

Paths to Profitability in Owner-Operated Firms: The Role of Entrepreneurial Marketing

Journal of business & entrepreneurship·2006·3 authors

25citations

Characteristics and internet marketing strategies of online auction sellers

International Journal of Internet Marketing and Advertising·2004·2 authors

45citations

Marketing orientation in SMEs: Effects of the internal environment

New England journal of entrepreneurship·2003·3 authors·Open access

39citations

Marketing Orientation in SMEs: Effects of the Internal Environment

Journal of Research in Marketing and Entrepreneurship·2001·3 authors

83citations

The Proactive Personality Disposition and Entrepreneurial Behavior among Small Company Presidents

Journal of Small Business Management·1999·2 authors

299citations

An option‐based approach for pricing perishable services assets

Journal of Services Marketing·1998·3 authors

37citations

Informal Group Influence among Situationally /Dispositionally-Oriented Consumers

Journal of the Academy of Marketing Science·1982·3 authors

31citations

Self-Monitoring as a Moderating Variable in Consumer Behavior

Journal of Consumer Research·1978·2 authors

81citations