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Eunjoo Cho · Study
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Author
Eunjoo Cho
11 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-9448-3642
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Citations
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Most cited in this library
Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
2014 · 152 citations
Conceptualization of a holistic brand image measure for fashion-related brands
2015 · 100 citations
The effect of social connectedness on consumer adoption of social commerce in apparel shopping
2019 · 77 citations
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
2021 · 66 citations
“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
2023 · 59 citations
Works
11 shown
Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods
Journal of Global Fashion Marketing
·
2024
·
2 authors
33
citations
“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Journal of Global Fashion Marketing
·
2023
·
3 authors
59
citations
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
International Journal of Fashion Design Technology and Education
·
2021
·
3 authors
66
citations
Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness
International Marketing Review
·
2020
·
2 authors
55
citations
The effect of social connectedness on consumer adoption of social commerce in apparel shopping
Fashion and Textiles
·
2019
·
2 authors
·
Open access
77
citations
Impact of fashion innovativeness on consumer-based brand equity
Journal of Consumer Marketing
·
2018
·
3 authors
37
citations
Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping
Journal of Global Fashion Marketing
·
2017
·
3 authors
30
citations
The effects of young consumers’ perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions
The Research Journal of the Costume Culture
·
2016
·
3 authors
·
Open access
14
citations
Conceptualization of a holistic brand image measure for fashion-related brands
Journal of Consumer Marketing
·
2015
·
2 authors
100
citations
Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
Psychology and Marketing
·
2014
·
3 authors
152
citations
Development of a brand image scale and the impact of lovemarks on brand equity
·
2011
·
1 author
·
thesis
40
citations