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Thomas L. Berg · Study

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Thomas L. Berg

2 works· latest 1972cluster: provisional

h-index2

i101

Citations19

Works here2

63

72

Most cited in this library

Mismarketing: Case Histories of Marketing Misfires1972 · 11 citations
Managing External Relations1963 · 8 citations

Works

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Mismarketing: Case Histories of Marketing Misfires

Journal of Marketing·1972·2 authors

11citations

Managing External Relations

California Management Review·1963·2 authors

8citations