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Huang Xiao · Study

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Huang Xiao

2 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-5872-2845

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i101

Citations69

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21

22

Most cited in this library

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use2021 · 69 citations
Exploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers2022 · 0 citations

Works

2 shown

Exploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers

Breaking Boundaries·2022·2 authors·other·Open access

0citations

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Journal of Retailing and Consumer Services·2021·4 authors·Open access

69citations