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Abas Mirzaei · Study

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Abas Mirzaei

8 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-7689-7147

h-index8

i108

Citations525

Works here8

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Most cited in this library

Woke brand activism authenticity or the lack of it2021 · 215 citations
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives2021 · 149 citations
Exploring brand purpose dimensions for non-profit organizations2021 · 43 citations
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions2023 · 40 citations
Designing A Model For Evaluating The Effectiveness Of E-Hrm (Case Study: Iranian Organizations)2012 · 21 citations

Works

8 shown

Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions

Journal of Advertising·2023·4 authors

40citations

Woke brand activism authenticity or the lack of it

Journal of Business Research·2021·3 authors·Open access

215citations

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European Journal of Marketing·2021·2 authors

149citations

Exploring brand purpose dimensions for non-profit organizations

Journal of Brand Management·2021·3 authors

43citations

Brand associations in the higher education sector: The difference between shared and owned associations

Journal of Brand Management·2016·4 authors

20citations

A behavioural long-term based measure to monitor the health of a brand

Journal of Brand Management·2015·5 authors

19citations

Designing A Model For Evaluating The Effectiveness Of E-Hrm (Case Study: Iranian Organizations)

International journal of information science and management.·2012·2 authors·Open access

21citations

Developing a new model for tracking brand equity as a measure of marketing effectiveness

The Marketing Review·2011·3 authors

18citations