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Michael Tsiros · Study
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Author
Michael Tsiros
22 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0003-1511-5989
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19
Citations
6,646
Works here
22
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Most cited in this library
Customer Experience Creation: Determinants, Dynamics and Management Strategies
2009 · 3,138 citations
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach
1999 · 805 citations
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
2000 · 680 citations
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
2011 · 300 citations
The Role of Attributions in Customer Satisfaction: A Reexamination
2004 · 280 citations
Works
22 shown
Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Journal of Retailing
·
2021
·
9 authors
·
Open access
75
citations
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
Journal of Marketing Research
·
2020
·
2 authors
39
citations
Convexity Neglect in Consumer Decision Making
Journal of Marketing Behavior
·
2017
·
2 authors
4
citations
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
Journal of Consumer Research
·
2016
·
3 authors
119
citations
Convexity Neglect in Consumer Decision Making
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
4 authors
·
chapter
0
citations
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
Journal of Marketing
·
2012
·
2 authors
161
citations
When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts
Journal of Marketing
·
2012
·
4 authors
167
citations
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
Journal of the Academy of Marketing Science
·
2011
·
3 authors
300
citations
Effects of Expiration Date-Based Pricing on Brand Image Perceptions
Journal of Retailing
·
2011
·
3 authors
·
Open access
130
citations
How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
Marketing Letters
·
2011
·
4 authors
9
citations
Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually
Journal of Marketing
·
2009
·
2 authors
86
citations
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Journal of Retailing
·
2009
·
6 authors
·
Open access
3,138
citations
How Commitment Influences the Termination of B2B Exchange Relationships
Journal of Service Research
·
2009
·
2 authors
·
Open access
44
citations
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale
Journal of Consumer Research
·
2008
·
1 author
46
citations
The Effect of Compensation on Repurchase Intentions in Service Recovery☆
Journal of Retailing
·
2008
·
3 authors
·
Open access
268
citations
The Role of Attributions in Customer Satisfaction: A Reexamination
Journal of Consumer Research
·
2004
·
3 authors
·
Open access
280
citations
The Role of Issue Valence and Issue Capability in Determining Effort Investment
Journal of Marketing Research
·
2002
·
2 authors
·
Open access
62
citations
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
Journal of Consumer Research
·
2000
·
2 authors
·
Open access
680
citations
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach
Journal of Marketing
·
1999
·
3 authors
805
citations
Effect of Regret on Post-choice Valuation: The Case of More Than Two Alternatives
Organizational Behavior and Human Decision Processes
·
1998
·
1 author
90
citations
Measuring service quality: a systems approach
Journal of Services Marketing
·
1995
·
3 authors
121
citations
Does Country of Origin Transfer Between Brands
ACR North American Advances
·
1995
·
2 authors
22
citations