SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Matt Hettche · Study

Home/Author

Matt Hettche

5 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0002-3126-2930

h-index5

i103

Citations239

Works here5

11

12

15

19

Most cited in this library

Analyzing media types and content orientations in Facebook for global brands2015 · 160 citations
Institutional branding: a content analysis of public service announcements from American universities2012 · 46 citations
INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES2019 · 17 citations
From the Field and Into the Classroom2011 · 8 citations
Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs2012 · 8 citations

Works

5 shown

INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES

Marketing Education Review·2019·3 authors

17citations

Analyzing media types and content orientations in Facebook for global brands

Journal of Research in Interactive Marketing·2015·3 authors

160citations

Institutional branding: a content analysis of public service announcements from American universities

Journal of Marketing for HIGHER EDUCATION·2012·3 authors

46citations

Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs

Journal of Advertising Education·2012·2 authors

8citations

From the Field and Into the Classroom

Journal of Marketing Education·2011·2 authors

8citations