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Jean Pfiffelmann · Study
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Jean Pfiffelmann
2 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-8718-3257
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Citations
127
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Most cited in this library
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
2019 · 113 citations
Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products
2024 · 14 citations
Works
2 shown
Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products
Psychology and Marketing
·
2024
·
4 authors
·
Open access
14
citations
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
Journal of Business Research
·
2019
·
3 authors
·
Open access
113
citations