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Jiarong Shi · Study
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Author
Jiarong Shi
6 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-5447-2041
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Citations
221
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Most cited in this library
Digital Technology Adoption and Collaborative Innovation in Chinese High-Speed Rail Industry: Does Organizational Agility Matter?
2023 · 64 citations
Willingness to pay a premium price for green products: does a reference group matter?
2022 · 63 citations
Competence or warmth: why do consumers pay for green advertising?
2023 · 33 citations
Digital technology adoption and radical and incremental innovations: evidence from the Chinese wind power industry
2024 · 27 citations
Chinese cultural element in brand logo and purchase intention
2022 · 22 citations
Works
6 shown
Digital technology adoption and radical and incremental innovations: evidence from the Chinese wind power industry
Journal of Business and Industrial Marketing
·
2024
·
3 authors
27
citations
Competence or warmth: why do consumers pay for green advertising?
Asia Pacific Journal of Marketing and Logistics
·
2023
·
2 authors
33
citations
Digital Technology Adoption and Collaborative Innovation in Chinese High-Speed Rail Industry: Does Organizational Agility Matter?
IEEE Transactions on Engineering Management
·
2023
·
3 authors
64
citations
Chinese cultural element in brand logo and purchase intention
Marketing Intelligence & Planning
·
2022
·
2 authors
22
citations
Willingness to pay a premium price for green products: does a reference group matter?
Environment Development and Sustainability
·
2022
·
2 authors
63
citations
Economic policy, regulatory policy, or soft policy: Which category of policy can effectively improve the green innovation of Chinese wind power industry?
Managerial and Decision Economics
·
2022
·
3 authors
12
citations