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Pascal Brassier · Study

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Pascal Brassier

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-0505-3983

h-index3

i101

Citations71

Works here3

11

23

24

Most cited in this library

Internationalizing Sales Research: Current Status, Opportunities, and Challenges2011 · 60 citations
From Korea to the world: women’s role as peer-leaders in K-pop transnational online brand communities2023 · 7 citations
Hallyu marketing from Korea: female universalism as an alternative performing myth among global fans2024 · 4 citations

Works

3 shown

Hallyu marketing from Korea: female universalism as an alternative performing myth among global fans

Asia Pacific Business Review·2024·3 authors·Open access

4citations

From Korea to the world: women’s role as peer-leaders in K-pop transnational online brand communities

Asia Pacific Business Review·2023·1 author·Open access

7citations

Internationalizing Sales Research: Current Status, Opportunities, and Challenges

Journal of Personal Selling and Sales Management·2011·13 authors

60citations