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Allam Abu Farha · Study

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Allam Abu Farha

6 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-0093-5338

h-index6

i106

Citations137

Works here6

18

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24

Most cited in this library

The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles2022 · 43 citations
Strategic orientations and capabilities' effect on SMEs' performance2020 · 36 citations
Do different marketing practices pre-suppose different frames of reference? An exploratory study2018 · 18 citations
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation2022 · 17 citations
Drivers and outcomes of a shopper-retailer's app relationship2024 · 12 citations

Works

6 shown

Drivers and outcomes of a shopper-retailer's app relationship

Journal of Retailing and Consumer Services·2024·5 authors·Open access

12citations

The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries

Industrial Marketing Management·2023·5 authors

11citations

Enhancing servitization by international consumer integration: the influence of open innovation and co-creation

International Marketing Review·2022·5 authors

17citations

The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles

International Journal of Contemporary Hospitality Management·2022·4 authors

43citations

Strategic orientations and capabilities' effect on SMEs' performance

Marketing Intelligence & Planning·2020·2 authors

36citations

Do different marketing practices pre-suppose different frames of reference? An exploratory study

Journal of Business and Industrial Marketing·2018·2 authors·Open access

18citations