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Atieh Poushneh · Study

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Atieh Poushneh

5 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-0139-3331

h-index5

i104

Citations726

Works here5

16

17

18

21

Most cited in this library

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy2016 · 612 citations
How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention2021 · 47 citations
Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value2018 · 41 citations
The role of customer readiness and participation in non-technology-based service delivery2018 · 20 citations
The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An Abstract2017 · 6 citations

Works

5 shown

How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention

Journal of Retailing and Consumer Services·2021·1 author·Open access

47citations

The role of customer readiness and participation in non-technology-based service delivery

Journal of Consumer Marketing·2018·2 authors

20citations

Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value

Journal of theoretical and applied electronic commerce research·2018·2 authors·Open access

41citations

The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An Abstract

Developments in marketing science: proceedings of the Academy of Marketing Science·2017·1 author·chapter

6citations

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Journal of Retailing and Consumer Services·2016·2 authors

612citations