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Sara H. Hsieh · Study

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Sara H. Hsieh

8 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-2708-5166

h-index8

i108

Citations834

Works here8

13

16

21

22

Most cited in this library

The Psychological Mechanism of Brand Co-creation Engagement2016 · 274 citations
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker2021 · 148 citations
Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building2021 · 125 citations
Online brand community response to negative brand events: the role of group eWOM2013 · 112 citations
Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation2021 · 102 citations

Works

8 shown

Values that drive desire: examining determinants of mobile promotion satisfaction

International Journal of Retail & Distribution Management·2022·2 authors

18citations

Capturing behavioural outcomes through branded applications: the perspective of the investment model

Internet Research·2021·3 authors

17citations

Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation

Information & Management·2021·3 authors

102citations

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

Journal of Research in Interactive Marketing·2021·2 authors

148citations

Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Journal of Retailing and Consumer Services·2021·3 authors

125citations

How gamified branded applications drive marketing effectiveness?

Marketing Intelligence & Planning·2021·3 authors

38citations

The Psychological Mechanism of Brand Co-creation Engagement

Journal of Interactive Marketing·2016·2 authors

274citations

Online brand community response to negative brand events: the role of group eWOM

Internet Research·2013·3 authors

112citations