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Jaewoong Yoo · Study
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Author
Jaewoong Yoo
6 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0002-6533-7187
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Citations
184
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Most cited in this library
Cyberbullying, internet and SNS usage types, and perceived social support: a comparison of different age groups
2016 · 51 citations
Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility
2015 · 45 citations
The effects of television viewing, cultural proximity, and ethnocentrism on country image
2014 · 36 citations
Effects of corporate social responsibility on consumer credibility perception and attitude toward luxury brands
2017 · 24 citations
Effects of celebrity-organization congruence on audience attitudes, preferences, and credibility ratings for goodwill ambassadors
2013 · 21 citations
Works
6 shown
The Samsung–Apple patent war: Socio-cultural comparative study of news frames in a business conflict issue
International Communication Gazette
·
2018
·
4 authors
7
citations
Effects of corporate social responsibility on consumer credibility perception and attitude toward luxury brands
Social Behavior and Personality An International Journal
·
2017
·
2 authors
·
Open access
24
citations
Cyberbullying, internet and SNS usage types, and perceived social support: a comparison of different age groups
Information Communication & Society
·
2016
·
2 authors
51
citations
Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility
Journal of Promotion Management
·
2015
·
2 authors
45
citations
The effects of television viewing, cultural proximity, and ethnocentrism on country image
Social Behavior and Personality An International Journal
·
2014
·
3 authors
·
Open access
36
citations
Effects of celebrity-organization congruence on audience attitudes, preferences, and credibility ratings for goodwill ambassadors
Asian Journal of Communication
·
2013
·
2 authors
21
citations