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Alex Jiyoung Kim · Study

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Alex Jiyoung Kim

5 works· latest 2023· 2 institutionscluster: provisional

h-index5

i105

Citations122

Works here5

17

19

21

23

Most cited in this library

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media2019 · 59 citations
How should retail advertisers manage multiple keywords in paid search advertising?2019 · 21 citations
Coordinating traditional media advertising and online advertising in brand marketing2023 · 16 citations
Provision of Optional versus Standard Product Features in Competition2017 · 13 citations
Multiple keywords management in sponsored search advertising with interrelated consumer clicks2021 · 13 citations

Works

5 shown

Coordinating traditional media advertising and online advertising in brand marketing

Production and Operations Management·2023·2 authors

16citations

Multiple keywords management in sponsored search advertising with interrelated consumer clicks

Journal of Business Research·2021·3 authors

13citations

How should retail advertisers manage multiple keywords in paid search advertising?

Journal of Business Research·2019·3 authors

21citations

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

Journal of Business Research·2019·2 authors

59citations

Provision of Optional versus Standard Product Features in Competition

Journal of Marketing·2017·4 authors·Open access

13citations