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Reuben Njuguna · Study

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Reuben Njuguna

6 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-1117-7712

h-index5

i105

Citations57

Works here6

14

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16

21

Most cited in this library

STRATEGIC MANAGEMENT PRACTICES AND PERFORMANCE OF HEALTH NON-GOVERNMENTAL ORGANIZATIONS IN NAIROBI CITY COUNTY, KENYA2021 · 14 citations
THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA2014 · 12 citations
An analysis of in store environment ambience factor influence on consumer behaviour2015 · 10 citations
THE EFFECTS OF PROMOTIONAL MIX TOOLS ON BRAND EQUITY AMONG HOSPITALS IN NAIROBI COUNTY2015 · 10 citations
The Influence of Brand Equity on Consumer Choice in Branded Bottled Water among Supermarket Customers in Nairobi Central Business District, Kenya2014 · 10 citations

Works

6 shown

STRATEGIC MANAGEMENT PRACTICES AND PERFORMANCE OF HEALTH NON-GOVERNMENTAL ORGANIZATIONS IN NAIROBI CITY COUNTY, KENYA

Journal of Strategic Management·2021·2 authors·Open access

14citations

The Influence of Donor Funded Projects on the Social Economic Welfare of Rural Communities: A Case of Kapap in Nyandarua County, Kenya

University of Nairobi Research Archive (University of Nairobi)·2016·1 author·thesis·Open access

1citations

An analysis of in store environment ambience factor influence on consumer behaviour

Kenyatta University Institutional Repository (Kenyatta University)·2015·2 authors·Open access

10citations

THE EFFECTS OF PROMOTIONAL MIX TOOLS ON BRAND EQUITY AMONG HOSPITALS IN NAIROBI COUNTY

Kenyatta University Institutional Repository (Kenyatta University)·2015·2 authors

10citations

The Influence of Brand Equity on Consumer Choice in Branded Bottled Water among Supermarket Customers in Nairobi Central Business District, Kenya

Kenyatta University Institutional Repository (Kenyatta University)·2014·1 author·thesis·Open access

10citations

THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA

·2014·3 authors·Open access

12citations