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Youngseok Son · Study
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Author
Youngseok Son
5 works
· latest 2007
· 1 institutions
cluster: provisional
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Citations
85
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Most cited in this library
An empirical study of the purchase role structure in Korean families
1998 · 24 citations
Why buy second‐best? The behavioral dynamics of market leadership
2007 · 21 citations
How Businesses Buy Advertising Agency Services A way to segment advertising agencies’ markets?
2003 · 17 citations
An Assessment of Advertising Agency Service Quality
1999 · 13 citations
Purchase‐role structure in Korean families: Revisited
2002 · 10 citations
Works
5 shown
Why buy second‐best? The behavioral dynamics of market leadership
Journal of Product & Brand Management
·
2007
·
3 authors
21
citations
How Businesses Buy Advertising Agency Services A way to segment advertising agencies’ markets?
Journal of Advertising Research
·
2003
·
3 authors
17
citations
Purchase‐role structure in Korean families: Revisited
Psychology and Marketing
·
2002
·
3 authors
10
citations
An Assessment of Advertising Agency Service Quality
Journal of Advertising Research
·
1999
·
3 authors
13
citations
An empirical study of the purchase role structure in Korean families
Psychology and Marketing
·
1998
·
3 authors
24
citations