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Elke Cabooter · Study
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Author
Elke Cabooter
2 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-3090-5620
Works
2 shown
Customer insights for innovation: A framework and research agenda for marketing
Journal of the Academy of Marketing Science
·
2024
·
4 authors
·
Open access
25
citations
The effect of rating scale format on response styles: The number of response categories and response category labels
International Journal of Research in Marketing
·
2010
·
3 authors
805
citations