SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Frans Melin · Study

Home/Author

Frans Melin

4 works· latest 2016· 1 institutionscluster: provisional

h-index4

i104

Citations330

Works here4

97

11

13

16

Most cited in this library

The underlying dimensions of brand orientation and its impact on financial performance2011 · 166 citations
From market orientation to brand orientation in the public sector2013 · 85 citations
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken1997 · 40 citations
Customer-based brand equity and human resource management image2016 · 39 citations

Works

4 shown

Customer-based brand equity and human resource management image

European Journal of Marketing·2016·3 authors

39citations

From market orientation to brand orientation in the public sector

Journal of Marketing Management·2013·2 authors·Open access

85citations

The underlying dimensions of brand orientation and its impact on financial performance

Journal of Brand Management·2011·2 authors

166citations

Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

Lund University Publications (Lund University)·1997·1 author·thesis

40citations