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JoAndrea Hoegg · Study
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Author
JoAndrea Hoegg
11 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-2071-9528
Works
11 shown
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective
Journal of Marketing Research
·
2022
·
4 authors
43
citations
How and when weather boosts consumer product valuation
Journal of the Academy of Marketing Science
·
2020
·
3 authors
20
citations
Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human
Journal of Consumer Psychology
·
2018
·
5 authors
·
Open access
45
citations
The Impact of Fear on Emotional Brand Attachment
Journal of Consumer Research
·
2014
·
2 authors
184
citations
The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes
Journal of Consumer Psychology
·
2013
·
4 authors
50
citations
Consumer Reaction to Unearned Preferential Treatment
Journal of Consumer Research
·
2013
·
3 authors
97
citations
The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude
Journal of Consumer Research
·
2013
·
2 authors
224
citations
The Impact of Candidate Appearance and Advertising Strategies on Election Results
Journal of Marketing Research
·
2011
·
2 authors
130
citations
Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance
Journal of Product Innovation Management
·
2011
·
2 authors
133
citations
The good, the bad, and the ugly: Influence of aesthetics on product feature judgments
Journal of Consumer Psychology
·
2010
·
3 authors
201
citations
The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
Journal of Consumer Research
·
2009
·
4 authors
215
citations