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Moira K. Clark · Study
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Author
Moira K. Clark
23 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-7123-4248
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Citations
3,848
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Most cited in this library
Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes
2012 · 1,131 citations
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
2010 · 898 citations
Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context
2010 · 420 citations
Relationship Marketing: Strategy And Implementation
1999 · 198 citations
Fifteen years of customer engagement research: a bibliometric and network analysis
2021 · 193 citations
Works
23 shown
Crafting conceptual proposition‐based contributions: The 7C framework
Psychology and Marketing
·
2024
·
5 authors
·
Open access
39
citations
Customer Journey Value: A Conceptual Framework
Journal of Creating Value
·
2023
·
5 authors
·
Open access
29
citations
Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective
Asia Pacific Journal of Marketing and Logistics
·
2022
·
5 authors
·
Open access
19
citations
Moving the stakeholder journey forward
Journal of the Academy of Marketing Science
·
2022
·
4 authors
·
Open access
76
citations
Stakeholder engagement and business model innovation value
Service Industries Journal
·
2022
·
6 authors
39
citations
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Psychology and Marketing
·
2021
·
4 authors
39
citations
Fifteen years of customer engagement research: a bibliometric and network analysis
Journal of Product & Brand Management
·
2021
·
5 authors
193
citations
Cocreated brand value: theoretical model and propositions
Journal of Brand Management
·
2021
·
4 authors
·
Open access
17
citations
Exploring customer engagement in the product vs. service context
Journal of Retailing and Consumer Services
·
2021
·
3 authors
121
citations
Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions
Recherche et Applications en Marketing (English Edition)
·
2020
·
3 authors
33
citations
Customer brand engagement during service lockdown
Journal of Services Marketing
·
2020
·
6 authors
79
citations
Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling
Psychology and Marketing
·
2020
·
2 authors
·
Open access
48
citations
Virtual reality through the customer journey: Framework and propositions
Journal of Retailing and Consumer Services
·
2020
·
5 authors
170
citations
Relationship Marketing
Routledge eBooks
·
2013
·
4 authors
·
book
34
citations
Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes
Journal of Retailing
·
2012
·
4 authors
1,131
citations
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
Journal of the Academy of Marketing Science
·
2010
·
3 authors
·
Open access
898
citations
Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context
International Journal of Management Reviews
·
2010
·
3 authors
420
citations
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
Journal of Marketing Management
·
2009
·
4 authors
98
citations
Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
Journal of Customer Behaviour
·
2009
·
3 authors
28
citations
Creating and using customer insight: 12 Rules of best practice
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
·
2006
·
2 authors
23
citations
The relationship between employees' perceptions of organizational climate and customer retention rates in a major UK retail bank
Journal of Strategic Marketing
·
2002
·
1 author
56
citations
Relationship Marketing: Strategy And Implementation
·
1999
·
4 authors
·
book
198
citations
Modelling the impact of customer‐employee relationships on customer retention rates in a major UK retail bank
Management Decision
·
1997
·
1 author
60
citations