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Randolph E. Bucklin · Study
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Author
Randolph E. Bucklin
30 works
· latest 2014
· 3 institutions
cluster: provisional
ORCID 0000-0003-4050-1486
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30
Citations
6,470
Works here
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Most cited in this library
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
2009 · 2,453 citations
Reference Effects of Price and Promotion on Brand Choice Behavior
1989 · 547 citations
From Generic to Branded: A Model of Spillover in Paid Search Advertising
2011 · 359 citations
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
1992 · 336 citations
A Two-State Model of Purchase Incidence and Brand Choice
1991 · 297 citations
Works
30 shown
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
Journal of Marketing Research
·
2014
·
2 authors
191
citations
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
Journal of Marketing Research
·
2012
·
3 authors
165
citations
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Journal of Marketing Research
·
2011
·
2 authors
·
Open access
359
citations
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Journal of Marketing
·
2009
·
3 authors
·
Open access
2,453
citations
Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing
Journal of Interactive Marketing
·
2009
·
2 authors
242
citations
Consideration, choice, and classifying loyalty
Marketing Letters
·
2008
·
3 authors
28
citations
Distribution Intensity and New Car Choice
Journal of Marketing Research
·
2008
·
3 authors
82
citations
From Generic to Branded: A Model of Spillover in Paid Search Advertising
·
2008
·
3 authors
·
Open access
17
citations
Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach
Journal of Interactive Marketing
·
2006
·
2 authors
60
citations
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach
Journal of Marketing Research
·
2004
·
2 authors
284
citations
Choice and the Internet: From Clickstream to Research Stream
Marketing Letters
·
2002
·
10 authors
153
citations
Commercial Adoption of Advances in the Analysis of Scanner Data
Sage eBooks
·
2001
·
2 authors
·
chapter
15
citations
Consumer Shopping Behaviors and In-Store Expenditure Decisions
·
2000
·
3 authors
16
citations
The Role of Internal Reference Points in the Category Purchase Decision
Journal of Consumer Research
·
1999
·
2 authors
120
citations
Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
Marketing Science
·
1999
·
2 authors
207
citations
A Decision Support System for Planning Manufacturers' Sales Promotion Calendars
Marketing Science
·
1999
·
3 authors
111
citations
From Decision Support to Decision Automation: A 2020 Vision
Marketing Letters
·
1998
·
3 authors
62
citations
Modelling the effect of purchase quantity on consumer choice of product assortment
Journal of Forecasting
·
1998
·
3 authors
16
citations
Determining Segmentation in Sales Response across Consumer Purchase Behaviors
Journal of Marketing Research
·
1998
·
3 authors
232
citations
A Relationship between Market Share Elasticities and Brand Switching Probabilities
Journal of Marketing Research
·
1998
·
3 authors
73
citations
A Relationship between Market Share Elasticities and Brand Switching Probabilities
Journal of Marketing Research
·
1998
·
3 authors
22
citations
Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data
Journal of Marketing Research
·
1995
·
3 authors
120
citations
Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data
Journal of Marketing Research
·
1995
·
3 authors
55
citations
A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior
Journal of Marketing Research
·
1995
·
3 authors
70
citations
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
Journal of Marketing Research
·
1992
·
2 authors
336
citations
A Two-State Model of Purchase Incidence and Brand Choice
Marketing Science
·
1991
·
2 authors
297
citations
Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures
Journal of Marketing Research
·
1991
·
2 authors
67
citations
Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures
Journal of Marketing Research
·
1991
·
2 authors
29
citations
Reference Effects of Price and Promotion on Brand Choice Behavior
Journal of Marketing Research
·
1989
·
2 authors
547
citations
Games of survival in the US newspaper industry
Applied Economics
·
1989
·
3 authors
41
citations