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Khalid M. Dubas · Study

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Khalid M. Dubas

8 works· latest 1999· 3 institutionscluster: provisionalORCID 0000-0001-5271-4484

h-index8

i107

Citations366

Works here8

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Most cited in this library

Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation1996 · 134 citations
The influence of product-placement type & exposure time on product-placement recognition1999 · 129 citations
The Optimal Level of Fear-Arousal in Advertising: An Empirical Study1993 · 29 citations
Course Design Using Conjoint Analysis1993 · 22 citations
An Assessment of Supplier Selection: Chinese Purchasing Managers′ Criteria and Their Implications for Western Marketers1993 · 19 citations

Works

8 shown

The influence of product-placement type & exposure time on product-placement recognition

International Journal of Advertising·1999·3 authors

129citations

Evaluating Market Orientation of an Executive MBA Program

Journal of Marketing for HIGHER EDUCATION·1998·4 authors

14citations

Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses

Marketing Education Review·1997·2 authors

9citations

Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation

Industrial Marketing Management·1996·3 authors

134citations

Design of an ideal direct marketing course from the students’ perspective

Journal of Direct Marketing·1994·4 authors

10citations

The Optimal Level of Fear-Arousal in Advertising: An Empirical Study

Journal of Current Issues & Research in Advertising·1993·2 authors

29citations

An Assessment of Supplier Selection: Chinese Purchasing Managers′ Criteria and Their Implications for Western Marketers

International Journal of Physical Distribution & Logistics Management·1993·4 authors

19citations

Course Design Using Conjoint Analysis

Journal of Marketing Education·1993·2 authors

22citations