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Masoomeh Hasan Khani · Study
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Masoomeh Hasan Khani
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The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)
2014 · 5 citations
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The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)
European Online Journal of Natural and Social Sciences
·
2014
·
3 authors
·
Open access
5
citations