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Pinelopi Athanasopoulou · Study
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Author
Pinelopi Athanasopoulou
9 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0001-6867-0324
Works
9 shown
Adoption of mobile banking services
International Journal of Bank Marketing
·
2019
·
4 authors
142
citations
Understanding lovemark brands
Spanish Journal of Marketing - ESIC
·
2018
·
2 authors
·
Open access
29
citations
Gen Y-ers’ brand loyalty drivers in emerging devices
Marketing Intelligence & Planning
·
2017
·
2 authors
21
citations
Consumer-brand relationships and brand loyalty in technology-mediated services
Journal of Retailing and Consumer Services
·
2017
·
2 authors
143
citations
The role of service fairness in the service quality – relationship quality – customer loyalty chain
Journal of Service Theory and Practice
·
2015
·
3 authors
135
citations
Marketing strategy decisions for brand extension success
Journal of Brand Management
·
2015
·
3 authors
15
citations
Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust
International Journal of Technology Marketing
·
2014
·
2 authors
76
citations
Relationship quality: a critical literature review and research agenda
European Journal of Marketing
·
2009
·
1 author
477
citations
Determining Relationship Quality in the Development of Business-to-Business Financial Services
Journal of Business-to-Business Marketing
·
2006
·
1 author
54
citations