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Kaushik Mukerjee · Study

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Kaushik Mukerjee

5 works· latest 2022cluster: provisionalORCID 0000-0001-6123-4888

h-index5

i105

Citations244

Works here5

13

18

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22

Most cited in this library

The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: investigating the mediating effect of loyalty2018 · 107 citations
Impact of self-service technologies in retail banking on cross-buying and word-of-mouth2020 · 54 citations
Customer‐oriented organizations: a framework for innovation2013 · 50 citations
Impact of customer orientation on word-of-mouth and cross-buying2018 · 23 citations
Cab-sharing services and transformation expectations of consumers: the moderating role of materialism2022 · 10 citations

Works

5 shown

Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

Benchmarking An International Journal·2022·3 authors

10citations

Impact of self-service technologies in retail banking on cross-buying and word-of-mouth

International Journal of Retail & Distribution Management·2020·1 author

54citations

Impact of customer orientation on word-of-mouth and cross-buying

Marketing Intelligence & Planning·2018·2 authors

23citations

The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: investigating the mediating effect of loyalty

Journal of Financial Services Marketing·2018·1 author

107citations

Customer‐oriented organizations: a framework for innovation

Journal of Business Strategy·2013·1 author

50citations