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I. Robert Parket · Study

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I. Robert Parket

6 works· latest 1990· 1 institutionscluster: provisional

h-index6

i105

Citations431

Works here6

72

73

75

88

90

Most cited in this library

The practice of business1973 · 183 citations
The practice of business social responsibility: the underlying factors1975 · 183 citations
Strategic service management1990 · 23 citations
The corporate responsibility officer1973 · 23 citations
The effects of product perception on industrial buyer behavior1972 · 10 citations

Works

6 shown

Strategic service management

Journal of Business and Industrial Marketing·1990·2 authors

23citations

DIRECT MARKETING TO CONSUMERS

Journal of Consumer Marketing·1988·2 authors

9citations

The practice of business social responsibility: the underlying factors

Business Horizons·1975·2 authors

183citations

The practice of business

Business Horizons·1973·2 authors

183citations

The corporate responsibility officer

Business Horizons·1973·2 authors

23citations

The effects of product perception on industrial buyer behavior

Industrial Marketing Management·1972·1 author

10citations