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R. K. Srivastava · Study

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R. K. Srivastava

12 works· latest 2017· 1 institutionscluster: provisional

h-index10

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Citations599

Works here12

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Most cited in this library

Brand Equity: A Perspective on its Meaning and Measurement1991 · 398 citations
Metrics for Linking Marketing to Financial Performance2005 · 62 citations
Factors impacting consumer purchase behaviour for pharmaceutical products2017 · 27 citations
How differing demographic factors impact consumers’ loyalty towards national or international fast food chains2015 · 27 citations
The role of brand equity on mergers and acquisition in the pharmaceutical industry2012 · 18 citations

Works

12 shown

A Study of New Age Learning Network for Business Impact in Indian Service Industry with Specific Reference to Information Technology Sector

IRA-International Journal of Management & Social Sciences·2017·2 authors·Open access

0citations

Factors impacting consumer purchase behaviour for pharmaceutical products

International Journal of Healthcare Management·2017·2 authors

27citations

Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India

Journal of Promotion Management·2016·3 authors

13citations

How differing demographic factors impact consumers’ loyalty towards national or international fast food chains

British Food Journal·2015·1 author

27citations

A Study of the antecedents of purchase decision of luxury brands

IOSR Journal of Business and Management·2014·3 authors·Open access

14citations

Impact of education on purchase behaviour of luxury brands

IOSR Journal of Business and Management·2014·3 authors·Open access

11citations

Perception Study of Wine MarketCulture of an Emerging Market-India-Will it Emerge from Infant to Growth Stage?

Journal of Hotel & Business Management·2013·1 author·Open access

2citations

The role of brand equity on mergers and acquisition in the pharmaceutical industry

Journal of strategy and management·2012·1 author

18citations

Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?

Journal of Strategic Marketing·2009·1 author

15citations

Brand equity measurement in India – how to be more realistic?

International Journal of Indian Culture and Business Management·2009·1 author

12citations

Metrics for Linking Marketing to Financial Performance

Digital Eprints Services at ISB (DESI) (Indian School of Business)·2005·2 authors·book

62citations

Brand Equity: A Perspective on its Meaning and Measurement

Digital Eprints Services at ISB (DESI) (Indian School of Business)·1991·2 authors·book

398citations