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Hsiao‐Ching Lee · Study

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Hsiao‐Ching Lee

5 works· latest 2023· 5 institutionscluster: provisional

h-index5

i105

Citations144

Works here5

07

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23

Most cited in this library

Will you care when you pay more? The negative side of targeted promotions2007 · 41 citations
Positive or Negative? The Influence of Message Framing, Regulatory Focus, and Product Type2018 · 30 citations
Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions2020 · 29 citations
The spell of cuteness in food consumption? It depends on food type and consumption motivation2017 · 28 citations
“I Doubt It Works!” the negative impacts of anthropomorphizing healthcare products2023 · 16 citations

Works

5 shown

“I Doubt It Works!” the negative impacts of anthropomorphizing healthcare products

Journal of Business Research·2023·4 authors

16citations

Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions

Asia Pacific Management Review·2020·2 authors·Open access

29citations

Positive or Negative? The Influence of Message Framing, Regulatory Focus, and Product Type

International journal of communication·2018·2 authors·Open access

30citations

The spell of cuteness in food consumption? It depends on food type and consumption motivation

Food Quality and Preference·2017·4 authors

28citations

Will you care when you pay more? The negative side of targeted promotions

Journal of Product & Brand Management·2007·2 authors

41citations