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Yun He · Study

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Yun He

2 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-4174-1345

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Most cited in this library

What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective2022 · 109 citations
How Legacy Motivation Influences Financial Risk-Taking2020 · 0 citations

Works

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What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective

Electronic Commerce Research and Applications·2022·3 authors

109citations

How Legacy Motivation Influences Financial Risk-Taking

ACR North American Advances·2020·3 authors

0citations