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Amanpreet Kang · Study

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Amanpreet Kang

2 works· latest 2015· 1 institutionscluster: provisional

h-index2

i102

Citations65

Works here2

12

15

Most cited in this library

Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer2015 · 55 citations
Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux2012 · 10 citations

Works

2 shown

Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer

Arab Economic and Business Journal·2015·1 author·Open access

55citations

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Asia-Pacific Journal of Management Research and Innovation·2012·1 author

10citations