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Mao-Chou Hsu · Study

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Mao-Chou Hsu

1 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-7151-7099

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Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective2022 · 9 citations

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Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective

Frontiers in Psychology·2022·4 authors·Open access

9citations