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Aïda Mimouni Chaabane · Study
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Author
Aïda Mimouni Chaabane
5 works
· latest 2017
· 3 institutions
cluster: provisional
ORCID 0000-0002-9755-117X
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Citations
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Most cited in this library
Perceived benefits of loyalty programs: Scale development and implications for relational strategies
2009 · 341 citations
The double-edge effect of retailers’ cause-related marketing
2016 · 51 citations
Competitive advertising within store flyers: A win–win strategy?
2010 · 42 citations
“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
2017 · 27 citations
Valeur et sincérité perçues d'une promotion multi-mécanismes
2006 · 19 citations
Works
5 shown
“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
Journal of Retailing and Consumer Services
·
2017
·
2 authors
27
citations
The double-edge effect of retailers’ cause-related marketing
International Journal of Retail & Distribution Management
·
2016
·
2 authors
·
Open access
51
citations
Competitive advertising within store flyers: A win–win strategy?
Journal of Retailing and Consumer Services
·
2010
·
3 authors
·
Open access
42
citations
Perceived benefits of loyalty programs: Scale development and implications for relational strategies
Journal of Business Research
·
2009
·
2 authors
341
citations
Valeur et sincérité perçues d'une promotion multi-mécanismes
Recherche et Applications en Marketing (French Edition)
·
2006
·
4 authors
·
Open access
19
citations