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Brianna Parker · Study

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Brianna Parker

1 works· latest 2023· 1 institutionscluster: provisional

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Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing2023 · 7 citations

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Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing

Journal of Marketing Communications·2023·3 authors·Open access

7citations