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Kallol Das · Study
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Author
Kallol Das
5 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0002-3601-707X
Works
5 shown
Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling
Journal of Business Research
·
2022
·
4 authors
53
citations
Game on! How gamified loyalty programs boost customer engagement value
International Journal of Information Management
·
2021
·
3 authors
117
citations
Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study
Australasian Marketing Journal (AMJ)
·
2020
·
4 authors
108
citations
Using Participatory Photo Novels to Teach Marketing
Journal of Marketing Education
·
2011
·
1 author
16
citations
Relationship marketing research (1994‐2006)
Marketing Intelligence & Planning
·
2009
·
1 author
103
citations