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Merlin C. Simpson · Study
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Author
Merlin C. Simpson
3 works
· latest 2013
· 1 institutions
cluster: provisional
Works
3 shown
From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior
Journal of Retailing and Consumer Services
·
2013
·
4 authors
46
citations
1 + 1 does not always equal value creation: The case of YouTube
Marketing Letters
·
2013
·
3 authors
22
citations
International service variants: airline passenger expectations and perceptions of service quality
Journal of Services Marketing
·
2000
·
2 authors
277
citations