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Katherine B. Hartman · Study

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Katherine B. Hartman

4 works· latest 2013· 3 institutionscluster: provisional

h-index4

i104

Citations422

Works here4

04

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13

Most cited in this library

Recapturing store image in customer-based store equity: a construct conceptualization2004 · 265 citations
Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames2013 · 94 citations
Television and Movie Representations of Salespeople: Beyond Willy Loman2006 · 34 citations
Retail and Service Encounters: The Inter-Cultural Tourist Experience2009 · 29 citations

Works

4 shown

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames

Journal of Advertising·2013·2 authors

94citations

Retail and Service Encounters: The Inter-Cultural Tourist Experience

Journal of Hospitality Marketing & Management·2009·3 authors

29citations

Television and Movie Representations of Salespeople: Beyond Willy Loman

Journal of Personal Selling and Sales Management·2006·1 author

34citations

Recapturing store image in customer-based store equity: a construct conceptualization

Journal of Business Research·2004·2 authors

265citations