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Anik St-Onge · Study

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Anik St-Onge

5 works· latest 2022· 1 institutionscluster: provisional

h-index4

i104

Citations261

Works here5

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22

Most cited in this library

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site2012 · 196 citations
Does experiential advertising impact credibility?2018 · 31 citations
Impact of perceived experiential advertising on customers' responses: a multi-method approach2020 · 23 citations
Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience2022 · 11 citations
Miroir, mon beau miroir, facilite mes choix!2019 · 0 citations

Works

5 shown

Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience

Journal of Business Research·2022·3 authors·Open access

11citations

Impact of perceived experiential advertising on customers' responses: a multi-method approach

International Journal of Bank Marketing·2020·2 authors

23citations

Miroir, mon beau miroir, facilite mes choix!

·2019·3 authors

0citations

Does experiential advertising impact credibility?

International Journal of Bank Marketing·2018·2 authors

31citations

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

International Journal of Electronic Commerce·2012·3 authors

196citations