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Man Lai Cheung · Study
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Author
Man Lai Cheung
17 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0003-0320-1134
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Most cited in this library
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
2020 · 400 citations
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
2022 · 274 citations
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
2021 · 177 citations
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
2019 · 171 citations
Examining Consumers’ Adoption of Wearable Healthcare Technology: The Role of Health Attributes
2019 · 167 citations
Works
17 shown
From resistance to acceptance: developing health task measures to boost mHealth adoption among older adults: mixed-methods approach and innovation resistance
Internet Research
·
2024
·
6 authors
·
Open access
17
citations
Perceived risk and second-hand clothing consumption: a moderated-moderation model
Journal of Fashion Marketing and Management
·
2023
·
4 authors
20
citations
Do digital platforms promote or hinder corporate brand prestige?
European Journal of Marketing
·
2023
·
4 authors
23
citations
Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation
Internet Research
·
2022
·
4 authors
31
citations
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
Journal of Retailing and Consumer Services
·
2022
·
4 authors
274
citations
Social media influencer marketing: the moderating role of materialism
European Business Review
·
2021
·
4 authors
139
citations
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
Journal Of Vacation Marketing
·
2021
·
4 authors
150
citations
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Journal of Retailing and Consumer Services
·
2021
·
5 authors
177
citations
Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong
Young Consumers Insight and Ideas for Responsible Marketers
·
2020
·
3 authors
83
citations
Exploring consumer–brand engagement: a holistic framework
European Business Review
·
2020
·
3 authors
56
citations
Driving COBRAs: the power of social media marketing
Marketing Intelligence & Planning
·
2020
·
4 authors
128
citations
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
Australasian Marketing Journal (AMJ)
·
2020
·
5 authors
157
citations
Driving consumer–brand engagement and co-creation by brand interactivity
Marketing Intelligence & Planning
·
2020
·
4 authors
160
citations
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
Asia Pacific Journal of Marketing and Logistics
·
2020
·
3 authors
400
citations
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
International Journal of Wine Business Research
·
2019
·
3 authors
42
citations
Examining Consumers’ Adoption of Wearable Healthcare Technology: The Role of Health Attributes
International Journal of Environmental Research and Public Health
·
2019
·
9 authors
·
Open access
167
citations
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
International Journal of Economics and Business Research
·
2019
·
2 authors
171
citations