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Saleh AlShebil · Study
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Saleh AlShebil
2 works
· latest 2015
· 1 institutions
cluster: provisional
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52
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07
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Most cited in this library
Cognitive and emotional processing of brand logo changes
2015 · 34 citations
Consumer perceptions of rebranding: The case of logo changes
2007 · 18 citations
Works
2 shown
Cognitive and emotional processing of brand logo changes
Journal of Product & Brand Management
·
2015
·
2 authors
34
citations
Consumer perceptions of rebranding: The case of logo changes
UTA ResearchCommons (University of Texas Arlington)
·
2007
·
1 author
18
citations