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Taanika Arora · Study
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Taanika Arora
1 works
· latest 2019
· 1 institutions
cluster: provisional
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Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach
2019 · 105 citations
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Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach
Vision The Journal of Business Perspective
·
2019
·
2 authors
105
citations