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David Walker · Study

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David Walker

3 works· latest 2003· 2 institutionscluster: provisionalORCID 0000-0002-9504-0616

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i103

Citations413

Works here3

94

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03

Most cited in this library

Measuring and managing brand loyalty2001 · 265 citations
Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets2003 · 112 citations
Measuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures1994 · 36 citations

Works

3 shown

Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets

Journal of Strategic Marketing·2003·2 authors

112citations

Measuring and managing brand loyalty

Journal of Strategic Marketing·2001·2 authors

265citations

Measuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures

Journal of Marketing Management·1994·3 authors

36citations