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Anshu Saxena Arora · Study

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Anshu Saxena Arora

13 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-0512-9693

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i109

Citations462

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Most cited in this library

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions2018 · 111 citations
Strategic sustainable purchasing, environmental collaboration, and organizational sustainability performance: the moderating role of supply base size2020 · 105 citations
Relationships among supply chain strategies, organizational performance, and technological and market turbulences2016 · 72 citations
Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture2015 · 48 citations
Social capacitance: Leveraging absorptive capacity in the age of social media2020 · 29 citations

Works

13 shown

Human-Centric Versus State-Driven

International Journal of Intelligent Information Technologies·2025·4 authors·Open access

17citations

Global Value Chains’ Disaggregation through Supply Chain Collaboration, Market Turbulence, and Performance Outcomes

Sustainability·2021·4 authors·Open access

21citations

Social capacitance: Leveraging absorptive capacity in the age of social media

Journal of Business Research·2020·3 authors

29citations

Strategic sustainable purchasing, environmental collaboration, and organizational sustainability performance: the moderating role of supply base size

Supply Chain Management An International Journal·2020·3 authors

105citations

Seeing Is Believing: The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies

Springer eBooks·2019·3 authors·chapter

0citations

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions

Journal of Promotion Management·2018·2 authors

111citations

WYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin

Journal of International Consumer Marketing·2017·1 author

8citations

Relationships among supply chain strategies, organizational performance, and technological and market turbulences

The International Journal of Logistics Management·2016·3 authors

72citations

Experience the “ambience”

International Journal of Emerging Markets·2016·3 authors

7citations

Miu Miu Diffuses Prada: Coupling Country-of-Origin versus Country-of-Manufacture Effects with Brand Authenticity and Contagion

Journal of International Consumer Marketing·2016·5 authors

8citations

Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture

Journal of International Consumer Marketing·2015·4 authors

48citations

“Supply Chain—Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses

Decision Sciences Journal of Innovative Education·2015·2 authors

16citations

The “organization” as an interdisciplinary learning zone

The Learning Organization·2012·1 author

20citations