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Cong Zhao · Study

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Cong Zhao

3 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-2069-5236

h-index3

i103

Citations93

Works here3

21

23

Most cited in this library

Exploring the reasons for bank-switching behavior in retail banking2021 · 38 citations
Bank's service failures and bank customers' switching behavior: does bank reputation matter?2023 · 29 citations
How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust2023 · 26 citations

Works

3 shown

Bank's service failures and bank customers' switching behavior: does bank reputation matter?

International Journal of Bank Marketing·2023·3 authors

29citations

How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust

IEEE Access·2023·3 authors·Open access

26citations

Exploring the reasons for bank-switching behavior in retail banking

International Journal of Bank Marketing·2021·3 authors

38citations