S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Siti Aisyah Ya’kob · Study
Home
/
Author
Siti Aisyah Ya’kob
4 works
· latest 2026
· 1 institutions
cluster: provisional
ORCID 0000-0002-3400-5761
Follow
Suggest an ORCID correction
h-index
3
i10
3
Citations
80
Works here
4
16
20
21
26
Most cited in this library
What constitutes student–university brand relationship? Malaysian students’ perspective
2020 · 35 citations
Usage Intention of Qr Mobile Payment System Among Millennials in Malaysia
2021 · 31 citations
RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER PURCHASE DECISION
2016 · 13 citations
Social Adaptation of Generation Z in Multicultural Workplaces
2026 · 1 citations
Works
4 shown
Social Adaptation of Generation Z in Multicultural Workplaces
Ascarya Journal of Islamic Science Culture and Social Studies
·
2026
·
4 authors
·
Open access
1
citations
Usage Intention of Qr Mobile Payment System Among Millennials in Malaysia
International Journal of Academic Research in Business and Social Sciences
·
2021
·
5 authors
·
Open access
31
citations
What constitutes student–university brand relationship? Malaysian students’ perspective
Journal of Marketing for HIGHER EDUCATION
·
2020
·
3 authors
35
citations
RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER PURCHASE DECISION
International Journal of Service Management and Sustainability
·
2016
·
4 authors
13
citations