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Zhongqiang Huang · Study

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Zhongqiang Huang

8 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-7426-0038

h-index7

i107

Citations412

Works here8

15

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23

Most cited in this library

The Influence of Social Crowding on Brand Attachment2017 · 152 citations
Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience2016 · 115 citations
The Sleepy Consumer and Variety Seeking2019 · 55 citations
Social-Jetlagged Consumers and Decreased Conspicuous Consumption2022 · 32 citations
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking2022 · 26 citations

Works

8 shown

Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions

Journal of the Academy of Marketing Science·2023·4 authors

10citations

Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking

Journal of Marketing Research·2022·3 authors·Open access

26citations

The influence of event‐time (vs. clock‐time ) scheduling style on satiation

Journal of Consumer Psychology·2022·3 authors

7citations

Social-Jetlagged Consumers and Decreased Conspicuous Consumption

Journal of Consumer Research·2022·2 authors

32citations

The Sleepy Consumer and Variety Seeking

Journal of Marketing Research·2019·4 authors

55citations

The Influence of Social Crowding on Brand Attachment

Journal of Consumer Research·2017·3 authors

152citations

Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience

Journal of Consumer Research·2016·3 authors·Open access

115citations

Illusion of variety: Lower readability enhances perceived variety

International Journal of Research in Marketing·2015·2 authors·Open access

15citations