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Kartik Pashupati · Study

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Kartik Pashupati

6 works· latest 2009· 2 institutionscluster: provisional

h-index6

i106

Citations323

Works here6

02

03

09

Most cited in this library

At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations2003 · 205 citations
Perceptions of Television: A Schema Explanation2002 · 46 citations
Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects2002 · 27 citations
Web banner ads in online newspapers: a cross-national comparison of India and Korea2003 · 16 citations
Beavers, Bubbles, Bees, and Moths2009 · 15 citations

Works

6 shown

Beavers, Bubbles, Bees, and Moths

Journal of Advertising Research·2009·1 author

15citations

At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

Journal of Interactive Marketing·2003·4 authors

205citations

“I know this brand, but did I like the ad?” An investigation of the familiarity‐based sleeper effect

Psychology and Marketing·2003·1 author

14citations

Web banner ads in online newspapers: a cross-national comparison of India and Korea

International Journal of Advertising·2003·2 authors

16citations

Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects

Journal of Current Issues & Research in Advertising·2002·2 authors

27citations

Perceptions of Television: A Schema Explanation

Media Psychology·2002·5 authors

46citations