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Sue Peattie · Study
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Author
Sue Peattie
11 works
· latest 2016
· 2 institutions
cluster: provisional
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Citations
1,182
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Most cited in this library
Social marketing: A pathway to consumption reduction?
2008 · 673 citations
Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory
2003 · 277 citations
Sales promotion – a missed opportunity for services marketers?
1995 · 47 citations
Promotional competitions as a marketing tool in food retailing
1998 · 43 citations
Unintended consequences in demarketing antisocial behaviour: projectBernie
2016 · 31 citations
Works
11 shown
Unintended consequences in demarketing antisocial behaviour: projectBernie
Journal of Marketing Management
·
2016
·
3 authors
31
citations
Social Marketing as Transformational Marketing in Public Services
Public Management Review
·
2012
·
3 authors
19
citations
Ethnic minority consumers' responses to sales promotions in the packaged food market
Journal of Retailing and Consumer Services
·
2011
·
3 authors
25
citations
The Social Marketing Mix – A Critical Review
SAGE Publications Ltd eBooks
·
2011
·
2 authors
·
chapter
17
citations
Social marketing: A pathway to consumption reduction?
Journal of Business Research
·
2008
·
2 authors
673
citations
Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory
Marketing Theory
·
2003
·
2 authors
277
citations
Promotional competitions as a marketing tool in food retailing
British Food Journal
·
1998
·
1 author
43
citations
Promotional competitions as a strategic marketing weapon
Journal of Marketing Management
·
1997
·
3 authors
15
citations
Sales promotion – a missed opportunity for services marketers?
International Journal of Service Industry Management
·
1995
·
2 authors
47
citations
Promoting Financial Services with Glittering Prizes
International Journal of Bank Marketing
·
1994
·
2 authors
21
citations
Sales promotion—playing to win?
Journal of Marketing Management
·
1993
·
2 authors
14
citations