S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Robert A. Swerdlow · Study
Home
/
Author
Robert A. Swerdlow
5 works
· latest 2003
· 1 institutions
cluster: provisional
Follow
Claim this profile
h-index
5
i10
4
Citations
70
Works here
5
79
82
84
93
03
Most cited in this library
Who uses bank debit cards?
1979 · 20 citations
Should Lawyers Advertise? A Study of Consumer Attitudes
1982 · 19 citations
Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD
2003 · 12 citations
Star Studded Advertising: Is It Worth the Effort?
1984 · 10 citations
A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison
1993 · 9 citations
Works
5 shown
Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD
Academy of Marketing Studies journal
·
2003
·
2 authors
12
citations
A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison
International Journal of Advertising
·
1993
·
2 authors
9
citations
Star Studded Advertising: Is It Worth the Effort?
Journal of the Academy of Marketing Science
·
1984
·
1 author
10
citations
Should Lawyers Advertise? A Study of Consumer Attitudes
Journal of the Academy of Marketing Science
·
1982
·
2 authors
19
citations
Who uses bank debit cards?
Business Horizons
·
1979
·
2 authors
20
citations