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Yu-Leung Ng · Study

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Yu-Leung Ng

7 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-7140-1616

h-index7

i106

Citations402

Works here7

13

16

18

24

Most cited in this library

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents2013 · 225 citations
Using an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eating2016 · 44 citations
The Human Alarm System for Sensational News, Online News Headlines, and Associated Generic Digital Footprints: A Uses and Gratifications Approach2018 · 36 citations
A Concept Mapping Study on Social Inclusion in Hong Kong2013 · 33 citations
Unraveling Gratifications, Concerns, and Acceptance of Generative Artificial Intelligence2024 · 31 citations

Works

7 shown

Unraveling Gratifications, Concerns, and Acceptance of Generative Artificial Intelligence

International Journal of Human-Computer Interaction·2024·2 authors·Open access

31citations

A longitudinal model of continued acceptance of conversational artificial intelligence

Information Technology and People·2024·1 author·Open access

26citations

The Human Alarm System for Sensational News, Online News Headlines, and Associated Generic Digital Footprints: A Uses and Gratifications Approach

Communication Research·2018·2 authors

36citations

Using an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eating

Journal of International Consumer Marketing·2016·3 authors

44citations

Perceptions of Age and Creativity in the Workforce

The Journal of Creative Behavior·2013·4 authors

7citations

A Concept Mapping Study on Social Inclusion in Hong Kong

Social Indicators Research·2013·5 authors

33citations

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Young Consumers Insight and Ideas for Responsible Marketers·2013·3 authors

225citations